Marketing to Seniors: Why You Should Get Started Immediately!

A variety of catalysts have come together to create a wave of Baby Boomers and seniors looking to live the best lives possible, starting at age 45.

“Despite the enormous “age wave” large parts of corporate America still haven’t recognized the potential of reaching this critical senior market. Yet, Americans over age 50 are the focus of less than 10% of the advertising. In short, the romanticization of youth persists. ” –Pepper Institute of Aging & Public Policy

Just because other businesses haven’t figured out how to tap into this market, doesn’t mean you shouldn’t…it just buys you a little time.

Now is the absolute BEST time to be in business selling or marketing to seniors or baby boomers!

Look at some of these startling statistics:

• 78 million Americans who were age 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 trillion (U.S. Census and Federal Reserve).

• Within 5 years, about a third, of the population is going to be at least 50 years old (U.S. Census and Federal Reserve).

• Adults age 50 and older account for an estimated $1 trillion+ in total expenditures in 2005 (U.S. Consumer Expenditure Survey and FINDSVP projection).

• 77 million people were born between 1946 and 1964 (NCPA Idea House).

Before you read any further about retirement marketing- quickly download this PDF below from the Pepper Institute on Aging. It contains startling facts about Boomer and Senior Marketing that you probably weren’t aware of. It also talks about how UNDER MARKETED this demographic is.

Don't have PDF reader? Click here to get it.

Save this to your desktop of your computer so you can refer back to it. It’s so interesting you might have to read it twice.

Retirement marketing doesn’t have to be hard or difficult. Baby Boomers and Seniors are looking for products and services online!

FACT: Two thirds of Americans ages 50-64 use the Internet.

Internet advertising targeting this demographic will probably be the best value for your marketing dollars.

To discover how to easily expand your business by target marketing this demographic, please click here now.